Dunedin City Council

The first tourism marketing book said to focus on small businesses highlights iT as a successful SME globally. The book is by Dr Steve Pike, formerly of Rotorua but now associate professor at the School of Advertising, Marketing and Public Relations, at QUT Business School, Queensland. Tourism Marketing For Small Businesses is more than 240 pages including other NZ case studies. "What is different about this is that it is the first tourism marketing book in the world to focus on small businesses. Surprising, given nine out every 10 tourism businesses on the planet are small businesses," he says.

August 27, 2018

CONSUMER AND BRAND MARKETING ADVISOR Applications close Friday 7th September 2018. To find out more about this exciting opportunity and to apply visit our website: www.dcc.jobs

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Dunedin City Council

CONSUMER AND BRAND MARKETING ADVISOR Applications close Friday 7th September 2018. To find out more about this exciting opportunity and to apply visit our website: www.dcc.jobs

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  • Dunedin City Council

    Consumer and Brand Marketing Advisor

  • The Headwaters Glenorchy

    Managing Director of The Headwaters

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What our readers say

"One of my computer files contains almost 20 years of back copies of 'Inside Tourism' and I regard it as a valuable asset with which to regale students with stories of New Zealand's evolution as a tourism destination. Nigel's work is outstanding." - Prof Chris Ryan

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