Digital Content Manager

The first tourism marketing book said to focus on small businesses highlights iT as a successful SME globally. The book is by Dr Steve Pike, formerly of Rotorua but now associate professor at the School of Advertising, Marketing and Public Relations, at QUT Business School, Queensland. Tourism Marketing For Small Businesses is more than 240 pages including other NZ case studies. "What is different about this is that it is the first tourism marketing book in the world to focus on small businesses. Surprising, given nine out every 10 tourism businesses on the planet are small businesses," he says.

May 14, 2018

Samoa Tourism Growth Partnership
Expression of Interest: Digital Content Manager

We are seeking expressions of interest for a contract assignment to support the redevelopment of a new website for Samoa Tourism Authority.

The assignment involves the following tasks:

  • Working closely with the Samoa Tourism Authority in the implementation of their new website
  • Development of a digital content management strategy that is fit for purpose including governance and approval structure
  • Review of current content to ensure an efficient transition to the new site
  • Development and implementation of systems and resources to maintain the new website

including analytics for continuous improvement

  • Curation and sourcing of new content to meet the needs of the new website
  • Training of Samoa Tourism Authority staff and other tourism operators in the content

requirements for the website and social media channels

  • Provide ongoing support for STA staff for up to 12 months to effectively deliver both

strategic and tactical campaigns via online channels.

The ideal contractor will either be an individual or an agency that can offer consistency in service delivery by no more than two people to deliver the services required.

The contractor will have both technical ability to carry out the assignment as well as experience in training and mentoring others to implement the strategy. Experience in training with diverse audiences would be an advantage. The contractor will need to spend an initial period of a minimum of three months in Apia working with Samoa Tourism Authority and this is expected to be followed by regular ongoing training and support.

The expression of interest must contain information on the technical ability of the applicant to undertake the assignment, experience in the area with examples of previous work and capability of the person or personnel likely to undertake the assignment. Shortlisted candidates will be invited to prepare a comprehensive proposal at a later date. For a full position description and requirements please email Donna Graf at [email protected]

TRC Tourism is managing the Samoa Tourism Growth Partnership on behalf of the New Zealand Ministry of Foreign Affairs.

For further details on the position please contact Ray Salter on email: [email protected] or phone: +64 (0) 21 452316

Expressions of interest submissions are to be emailed to: Donna Graf by 11.59pm Monday 4th of June 2018 email: [email protected]


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