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The first tourism marketing book said to focus on small businesses highlights iT as a successful SME globally. The book is by Dr Steve Pike, formerly of Rotorua but now associate professor at the School of Advertising, Marketing and Public Relations, at QUT Business School, Queensland. Tourism Marketing For Small Businesses is more than 240 pages including other NZ case studies. "What is different about this is that it is the first tourism marketing book in the world to focus on small businesses. Surprising, given nine out every 10 tourism businesses on the planet are small businesses," he says.

The Headwaters Glenorchy

July 16, 2018

Managing Director of The Headwaters We are looking for our first Managing Director to oversee all aspects of leadership, finance and operations to guide the business from start-up phase to revenue optimisation and triple-bottom-line sustainability.

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The Headwaters Glenorchy

Managing Director of The Headwaters We are looking for our first Managing Director to oversee all aspects of leadership, finance and operations to guide the business from start-up phase to revenue optimisation and triple-bottom-line sustainability.

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