Inside Tourism is read by PM and Tourism Minister John Key and others in Cabinet as well as CEOs of major airlines, TNZ, TIA, RTOs. Hospitality New Zealand, university professors – and international organisations including the Pacific Asia Travel Association, the United Nationals World Travel Organisation and the World Travel and Tourism Council.
Readers exceed 6,000 throughout the industry in New Zealand as well as circulating in 17 other countries.
Inside Tourism (or IT as it is affectionately known) is apolitical and impartial and endeavours to provide coverage of all sides of an issue in an easy-to-understand format. It is left to the reader to form his or her own opinion on matters - having been provided with the facts as presented by all concerned.
The editor has a deep knowledge of the industry, having been involved in it for more than 30 years.
Nigel Coventry spent eight years working in the Ministry of Foreign Affairs and the then Tourist and Publicity Department (now TNZ) before breaking free in 1985 and freelancing for a range of industry magazines throughout the world.
The idea for a dedicated publication for the industry came in 1994 and was originally distributed by post and fax.
IT covers all sectors: from airlines, NTOs, and international hotel chains to RTOs, inbound operators, attractions operators, service providers, rental vehicle companies, bus and coach companies, universities and polytechnics specialising in travel and tourism, consultants and other specialists.